Friday, February 8, 2019
9:00 a.m.–12:00 p.m.


Hudson Valley

Program Management and Evaluation

With Jeffrey Freidman

Effective management and evaluation of a nonprofit’s programs and services is key to fulfilling the organization’s mission and to ensuring that the organization remains relevant and vital to the communities served by the nonprofit. These are also critical steps to make certain that the organization has the resources and support to continue its mission and realize its vision for the future.   

This course will familiarize students with the:

  • Major components and steps in deciding on, designing, producing, and delivering the services of a nonprofit program;
  • Leading the shift from providing volume of services to providing value;
  • Balancing stakeholders’ interests; and
  • Different types of program evaluation, including needs assessment, formative research, process evaluation, and use of the logic model for monitoring of outputs and outcomes, and assessing impact.
This Hudson Valley event is only open to those who have registered for the Excellence in Nonprofit Management Certificate Program.

Learning Objectives:

Participants will learn marketplace trends, best practices, and information on how to take advantage of opportunities in Information Technology (IT) available to nonprofits.  All of which will help them as managers within their departments, areas, and organizations.

The class will develop a practical knowledge of how cloud computing is changing the workplace.

Learning Objectives:

Participants will learn how to build and structure  a service or program that is:

  • Vital to meeting community needs and resources.
  • Aligned with the organization’s mission, goals, and strategic direction.
  • Able to clearly demonstrate impact.  



  • Designing & structuring your program or service:
    • Assessing needs and resources;
    • Key elements of the program or service: resources, inputs, process, outputs, and outcomes, and structure and staffing;  
    • Identifying and engaging key stakeholders; and  
    • Making the decision;
  • Positioning and promoting  the program or service.
  • Program assessment, evaluation, and continuation:     
    • Building your program’s monitoring and evaluation plan;
    • Collecting and analyzing data;  
    • Using data to develop a compelling story that demonstrates impact and positions the program/service for its next funding cycle; and
    • Building a culture of integrity and ethical behavior.



Jeffrey Friedman is a non-profit executive leader with 25 years of progressive senior and executive level management experience in serving disadvantaged, at-risk, and vulnerable individuals and communities in the New York metropolitan area. He currently serves as the Chief Executive Officer of CN Guidance & Counseling Services (, a four-decade-enduring nonprofit organization providing person-centered, comprehensive services to individuals and families on Long Island affected by mental health and/or substance use disorders.

As a results-producing leader (e.g., measurably improving client outcomes, reducing costs, and enhancing clients’ service experiences) with a passion for assuring sustained services for those in need, Mr. Friedman offers expertise in strategically assessing and addressing needs of nonprofit / health services organizations, individuals, communities, and high-needs populations, increasingly against a backdrop of fast-paced change in economic, political, and regulatory conditions.

Mr. Friedman earned a Master of Arts in Administration for Nonprofits from State University of New York at Plattsburgh (May 1995) and a Bachelors of Science in Rehabilitation Counseling from Boston University (September 1992).

For further information, please contact:

Diane Wunderlich
Program Coordinator
Center for Nonprofit Leadership. Adelphi University
School of Social Work, Room 240
p – 516.877.4415
e –

Joanna Suppa, LCSW-R
Coordinator, Continuing Education and Professional Development
School of Social Work, Room 237
p – 516.877.3216
e –